Smirnoff Nightlife Exchange Project - Fashion Report China

  • Fashion Report Girls

    Neon was all the the rage at INTRO festival in Beijing. There are no rules to outfit choices when you’re surrounded by 4,000 fellow party goers.

  • Fashion Report Girls

    Girls in China embrace ladylike, softer styles often choosing lace and floral prints.  Korean style is a major fashion influence at the moment.

  • Fashion Report Guys

    One challenge for Chinese guys is to develop a chic, but distinct local look, which can often be pulled off by combining designer and traditional pieces in unexpected ways.

  • Fashion Report Guys

    Boys in China don't shy away from slim cuts, contrasting colours, eye-grabbing accessories and playing with proportions.

  • Fashion Report Guys

    The low cost of tailoring means guys can custom design their own clothes cut in the colours, fabrics and style of their choice.

  • Fashion Report Girls

    Dramatic, avant-garde cuts in bold reds are the norm in a country where the colour represents happiness, the new year and the promise of good fashion fortune to come.

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